Every business has a story, but She Tassels was never just about earrings.
She Tassels was born from faith, creativity, and a desire to use the gifts God placed in our hands. During a season when many people were uncertain about the future, my wife, Lesa Smalls, found peace and purpose in creating. What started as a simple idea quickly became something much bigger—a brand that reflects beauty, confidence, and God's faithfulness.
As a Jamaican native with a creative spirit, Lesa has always loved making things with her hands. Each tassel earring is handcrafted with intention, care, and attention to detail. But beyond the jewelry itself is the heart behind it.
The "why" of She Tassels is simple: to inspire women to embrace their uniqueness and walk confidently in who God created them to be.
We believe creativity is a gift from God. Throughout our journey as entrepreneurs, faith has been at the center of every decision. There were moments of uncertainty, moments of learning, and moments when we had to trust God completely. Yet through every challenge, He continued to open doors and provide opportunities.
She Tassels became more than a business—it became a testimony. A reminder that God can take a simple passion and turn it into something that impacts others. Every pair of earrings tells a story of perseverance, faith, and purpose.
As founders of Creators of the Future LLC, our mission has always been bigger than products. We want to create things that bring joy, encourage others, and reflect God's love in practical ways. She Tassels is one expression of that mission.
Our prayer is that every woman who wears She Tassels feels beautiful, confident, and reminded that she was wonderfully made by God.
This is our why.
Not just fashion.
Not just accessories.
Faith. Purpose. Creativity. And a commitment to use our gifts for His glory.